Step inside TOB Reserve — a modern coffee shop where the aroma of freshly roasted beans fills the air and every cup is brewed with purpose. Located in Rosedale, Auckland, our shop is the heart of what we do: a place where modern design meets the timeless craft of coffee.
Here, you can taste the same beans roasted by Young-Jin Cha (Mr. TOB), New Zealand’s first Q Instructor. Each espresso shot, pour-over, and filter brew reflects his pursuit of balance, clarity, and sweetness. Whether you’re a daily drinker or a curious learner, every visit is a chance to experience exceptional coffee at its freshest.
Simple. Modern. Inviting
Our coffee shop reflects the same values that guide our roasting — simplicity, precision, and warmth. Clean lines, natural textures, and calm lighting create a space where you can slow down, meet friends, or enjoy a quiet moment with a perfectly brewed cup. From the gentle rhythm of the roaster to the aroma of fresh espresso, everything here celebrates coffee done right.
Our friendly baristas will guide you through the TOB Coffee experience — from espresso tasting to helping you choose beans that suit your home brewing style. Try our signature blends or explore single-origin coffees, roasted on-site in small batches for unmatched freshness.
Pair your coffee with a light pastry, or simply savour it on its own — the flavour says everything.