{"title":"Premium Reserve Coffee","description":"\u003cp\u003eDiscover TOB Coffee’s Premium Reserve Coffee collection, created for coffee drinkers who want something a little more special in their daily cup. This collection is suited to those who enjoy quality coffee with a more refined feel, whether brewed at home, shared with guests, or purchased as a thoughtful gift.\u003c\/p\u003e\n\n\u003ch2\u003ePremium Reserve Coffee from TOB Coffee\u003c\/h2\u003e\n\n\u003cp\u003ePremium Reserve Coffee is ideal for customers looking beyond everyday coffee and wanting a more considered option from TOB Coffee. Whether you enjoy espresso, long black, flat white, or filter-style brewing, this collection is designed for people who appreciate coffee with care, character, and a more premium experience.\u003c\/p\u003e\n\n\u003ch3\u003eWhy choose Premium Reserve Coffee?\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA great choice for coffee lovers wanting something more elevated\u003c\/li\u003e\n  \u003cli\u003eSuitable for home brewing, espresso, and everyday enjoyment\u003c\/li\u003e\n  \u003cli\u003eA thoughtful option for gifting or sharing with guests\u003c\/li\u003e\n  \u003cli\u003eRoasted by TOB Coffee in Rosedale, Auckland\u003c\/li\u003e\n  \u003cli\u003eAvailable online for coffee drinkers across New Zealand\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho is this collection for?\u003c\/h3\u003e\n\n\u003cp\u003eThis collection is suited to home coffee drinkers, café regulars, gift buyers, and anyone who values a more premium coffee experience. It is a good choice when you want coffee that feels a step above the usual, while still being approachable and enjoyable to brew at home.\u003c\/p\u003e\n\n\u003cp\u003eBrowse the Premium Reserve Coffee collection and choose a coffee that suits your preferred brewing style, taste, and occasion.\u003c\/p\u003e","products":[{"product_id":"mr-tob","title":"Mr. TOB","description":"\u003ch2\u003eMr. TOB House Blend\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMr. TOB\u003c\/strong\u003e is the signature house blend served daily in the \u003cstrong\u003eTOB Coffee café in Rosedale\u003c\/strong\u003e, Auckland. Named after Young Jin CHA, the founder of TOB Coffee, this blend brings together café tradition, personal story, and a bold espresso profile made for everyday enjoyment.\u003c\/p\u003e\n\u003cp\u003eThe inspiration for \u003cstrong\u003eMr. TOB\u003c\/strong\u003e began in 2014, when Mr. Tob visited Trieste, Italy — a city strongly connected with espresso culture. Drawing from the rich, chocolate-led style often associated with \u003cstrong\u003eNorthern Italian espresso\u003c\/strong\u003e, he created a blend with the depth and full-bodied character many New Zealand coffee drinkers love.\u003c\/p\u003e\n\u003ch3\u003eFlavour Profile\u003c\/h3\u003e\n\u003cp\u003eMr. TOB is a dark roast with a bold, balanced flavour profile. Expect notes of caramel and dark chocolate, with a complex finish that works beautifully through milk while still holding its own as a black coffee.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavour notes:\u003c\/strong\u003e Caramel, dark chocolate, complexity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoast style:\u003c\/strong\u003e Dark roast\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeans:\u003c\/strong\u003e 100% Arabica\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin profile:\u003c\/strong\u003e Carefully selected beans from Africa and Central America\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest Enjoyed As\u003c\/h3\u003e\n\u003cp\u003eThis is a versatile blend designed for café-style coffee at home, in the office, or anywhere you want a richer espresso experience. Its dark roast profile makes it especially well suited to milk-based coffees, while the chocolatey depth also suits black coffee styles.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEspresso\u003c\/li\u003e\n\u003cli\u003eFlat white\u003c\/li\u003e\n\u003cli\u003eLong black\u003c\/li\u003e\n\u003cli\u003eMocha\u003c\/li\u003e\n\u003cli\u003eIced coffee\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTOB Coffee’s most popular blend\u003c\/li\u003e\n\u003cli\u003eUsed daily in the TOB Coffee café\u003c\/li\u003e\n\u003cli\u003eBold, dark, and full-bodied without feeling harsh\u003c\/li\u003e\n\u003cli\u003eChocolate and caramel notes that pair naturally with milk\u003c\/li\u003e\n\u003cli\u003eA great everyday option for espresso lovers and flat white drinkers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eRecommended Brew Style\u003c\/h3\u003e\n\u003cp\u003eMr. TOB is best suited to espresso-based brewing, especially if you enjoy flat whites, mochas, iced coffees, or a strong long black. For milk drinks, it delivers the depth needed to cut through milk while keeping a smooth, café-style finish.\u003c\/p\u003e\n\u003cp\u003eRoasted by TOB Coffee in Rosedale, Auckland, this blend is a strong choice for coffee drinkers who want a reliable, full-bodied house blend with a rich espresso character.\u003c\/p\u003e\n\u003ch3\u003eLooking for a Similar Coffee?\u003c\/h3\u003e\n\u003cp\u003eIf you enjoy the bold, chocolatey character of Mr. TOB, you may also like these TOB Coffee options:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/espresso-lover\"\u003eEspresso Lover\u003c\/a\u003e — a great choice if you want another coffee suited to espresso and milk-based drinks.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/collections\/coffee-for-flat-whites\"\u003eCoffee for Flat Whites\u003c\/a\u003e — browse coffees selected for smooth, café-style milk drinks.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/collections\/coffee-for-espresso-lover\"\u003eCoffee for Espresso Lovers\u003c\/a\u003e — compare blends that suit stronger espresso-style brewing.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/collections\/premium-reserve-coffee\"\u003ePremium Reserve Coffee\u003c\/a\u003e — explore richer, more distinctive options from the TOB Coffee range.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tob Coffee","offers":[{"title":"500 g \/ Whole beans","offer_id":48688321527992,"sku":"","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"500 g \/ Filter","offer_id":48688326475960,"sku":null,"price":29.0,"currency_code":"NZD","in_stock":true},{"title":"500 g \/ Plunger","offer_id":48688326508728,"sku":"","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"500 g \/ Moccamaster","offer_id":48688326541496,"sku":"","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"500 g \/ Stove top","offer_id":48688326574264,"sku":"","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"500 g \/ Espresso grind","offer_id":48688326607032,"sku":"","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"1 kg \/ Whole beans","offer_id":48688321560760,"sku":"","price":55.0,"currency_code":"NZD","in_stock":true},{"title":"1 kg \/ Filter","offer_id":48688326639800,"sku":"","price":55.0,"currency_code":"NZD","in_stock":true},{"title":"1 kg \/ Plunger","offer_id":48688326672568,"sku":"","price":55.0,"currency_code":"NZD","in_stock":true},{"title":"1 kg \/ Moccamaster","offer_id":48688326705336,"sku":"","price":55.0,"currency_code":"NZD","in_stock":true},{"title":"1 kg \/ Stove top","offer_id":48688326738104,"sku":"","price":55.0,"currency_code":"NZD","in_stock":true},{"title":"1 kg \/ Espresso grind","offer_id":48688326770872,"sku":"","price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/0872\/1336\/files\/MrTOB2026.png?v=1779082273"},{"product_id":"tob-reserve","title":"TOB Reserve","description":"\u003ch2\u003eTOB Reserve Coffee\u003c\/h2\u003e\n\u003cp\u003eTOB Reserve is a smooth, full-bodied coffee blend inspired by the classic \u003cstrong\u003eNorthern Italian espresso style\u003c\/strong\u003e. Made with 100% Arabica beans sourced from \u003cstrong\u003eAfrica and Central America\u003c\/strong\u003e, it is crafted for coffee drinkers who enjoy a rich, dark roast without harsh bitterness.\u003c\/p\u003e\n\u003cp\u003eRoasted by TOB Coffee in Rosedale, Auckland, this blend has a silky mouthfeel and a refined finish, making it a great choice for both straight espresso and milk-based coffee.\u003c\/p\u003e\n\u003ch3\u003eFlavour Profile\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoast style:\u003c\/strong\u003e Dark roast\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoast intensity:\u003c\/strong\u003e 9\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Very smooth and silky\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Rich, full-bodied and balanced, without strong bitterness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest Enjoyed As\u003c\/h3\u003e\n\u003cp\u003eTOB Reserve is a versatile choice for those who enjoy a deeper espresso flavour with a smooth finish. It works beautifully across classic café-style drinks, especially when you want body and richness without an overly sharp edge.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlat white\u003c\/li\u003e\n\u003cli\u003eCappuccino\u003c\/li\u003e\n\u003cli\u003eLong black\u003c\/li\u003e\n\u003cli\u003eIced coffee\u003c\/li\u003e\n\u003cli\u003eNorthern Italian-style espresso\u003c\/li\u003e\n\u003cli\u003eAffogato\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClassic Northern Italian-style blend\u003c\/li\u003e\n\u003cli\u003eMade from 100% Arabica beans\u003c\/li\u003e\n\u003cli\u003eSmooth, full-bodied flavour with a silky mouthfeel\u003c\/li\u003e\n\u003cli\u003eDark roast character without harsh bitterness\u003c\/li\u003e\n\u003cli\u003eExcellent for espresso and espresso-based drinks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eRecommended Brew Style\u003c\/h3\u003e\n\u003cp\u003eTOB Reserve is especially well suited to espresso machines, where its smooth body and dark roast profile can shine. It is also a strong option for iced coffee or affogato, where the richer roast helps the coffee flavour carry through beautifully.\u003c\/p\u003e\n\u003ch3\u003eLooking for a similar coffee?\u003c\/h3\u003e\n\u003cp\u003eIf you enjoy TOB Reserve, you may also like these coffees from TOB Coffee:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/espresso-lover-reserve\"\u003eEspresso Lover Reserve\u003c\/a\u003e – a great option if you enjoy bold espresso-style coffee with plenty of depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/sweet-bianco-reserve\"\u003eSweet Bianco Reserve\u003c\/a\u003e – worth considering if you prefer a smooth, premium coffee suited to milk-based drinks.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/collections\/premium-reserve-coffee\"\u003ePremium Reserve Coffee\u003c\/a\u003e – browse TOB Coffee’s reserve range if you want to compare richer, more refined blends.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tob Coffee","offers":[{"title":"500 g \/ Whole beans","offer_id":48692600570040,"sku":null,"price":33.0,"currency_code":"NZD","in_stock":true},{"title":"500 g \/ Filter","offer_id":48692600602808,"sku":null,"price":33.0,"currency_code":"NZD","in_stock":true},{"title":"500 g \/ Plunger","offer_id":48692600635576,"sku":null,"price":33.0,"currency_code":"NZD","in_stock":true},{"title":"500 g \/ Moccamaster","offer_id":48692600668344,"sku":null,"price":33.0,"currency_code":"NZD","in_stock":true},{"title":"500 g \/ Stove top","offer_id":48692600701112,"sku":null,"price":33.0,"currency_code":"NZD","in_stock":true},{"title":"500 g \/ Espresso grind","offer_id":48692600733880,"sku":null,"price":33.0,"currency_code":"NZD","in_stock":true},{"title":"1 kg \/ Whole beans","offer_id":48692600766648,"sku":null,"price":63.0,"currency_code":"NZD","in_stock":true},{"title":"1 kg \/ Filter","offer_id":48692600799416,"sku":null,"price":63.0,"currency_code":"NZD","in_stock":true},{"title":"1 kg \/ Plunger","offer_id":48692600832184,"sku":null,"price":63.0,"currency_code":"NZD","in_stock":true},{"title":"1 kg \/ Moccamaster","offer_id":48692600864952,"sku":null,"price":63.0,"currency_code":"NZD","in_stock":true},{"title":"1 kg \/ Stove top","offer_id":48692600897720,"sku":null,"price":63.0,"currency_code":"NZD","in_stock":true},{"title":"1 kg \/ Espresso grind","offer_id":48692600930488,"sku":null,"price":63.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/0872\/1336\/files\/MrTobReserve2026.png?v=1779081701"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/0872\/1336\/collections\/Premium-Reserve-Coffee.jpg?v=1778821912","url":"https:\/\/tobcoffee.co.nz\/collections\/premium-reserve-coffee.oembed","provider":"TOB Coffee","version":"1.0","type":"link"}